Core Web Vitals measures your website’s performance across 3 key areas:

1. How fast do the pages of your website load?

2. How fast are the images, text, buttons, etc on your website clickable?

3. How much do elements on your pages shift as they load on mobile screens?

It is important to improve your Core Web Vitals for the following reasons:

1. 53% of people will leave your website if it does not load in 3 seconds. Improving CWV will help you retain these otherwise lost customers and the potential lost revenue.

2. Improving CWV will ensure mobile users have a great experience on your website that will lead to more conversions.

3. CWV will become a very significant ranking factor, getting ahead will give your website a competitive advantage over competitor websites.

We guarantee our service, so if your score does not reach 90, then we will refund up to 100% of your purchase. Before we refund you, we may recommend that you migrate your website to a better CMS.

For instance, we often find that Squarespace sites do not perform as well as Wordpress sites for Core Web Vitals so we recommend Squarespace users to migrate their sites. Migration is a big consideration, so it depends on your goals for your website and whether or not migration will meet your goals not just improve your Core Web Vitals score.

The short answer is no. When you invest in improving the Core Web Vitals of your website, you’re improving your technical SEO. Technical SEO is the process of improving the backend or coded portions of your site that help search engines identify the most important information on your website.

As of August 2021, Core Web Vitals officially became a ranking factor. Most websites cannot pass Core Web Vitals, so currently, it’s not being used to heavily change rankings, however, its role in determining rankings will likely increase significantly over time.